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We are Cloud Radix

We are a small group of computer scientists, data junkies, proactive problem seeker and solvers who eat sleep and breath business growth on the web.

Our core tenants

Put the user first, always

We’ll openly admit, most of our core tenants are a direct adaptation from Google’s own philosophies or part of their ‘ten things we know’, and this first guiding phrase is the single most important tenant of ours. We first ‘felt’ the meaning of what Google meant by ‘put the user first’ in 2004 when we first tried Gmail. To best appreciate what “put the user first” means, we’ll use a story about business software. Using Gmail rather than Microsoft Outlook was a breath of fresh air and liberating air. Constant and daily backups of those .pst files were the worst because one thing you could count on was Windows crashing, incompatible versions, works on Windows not on Mac or Linux, virus, trojan horse, spam, etc… Using Microsoft Office and Microsoft Windows from its inception until 2004 for business was what everyone did. And, having on site employees or outsourced IT people who could constantly backup, repair, rebuild, restore, format, re-install, re-configure was also what everyone did.

Windows computers and Microsoft Office software were supposed to make business more efficient, improve accuracy and decrease time and labor but in reality, many businesses spent much down time and money chasing their tail over some Microsoft Windows or Office distraction, disruption or dissaster that was ‘built in’ on purpose by its creator.

As if that wasn’t enough, every few years Microsoft would upgrade an OS and Office Suite and make them incompatible with one another effectively forcing ‘users’ to go out and buy new software often. They would go on to monopolized the entire web as they did with the personal computer and Bill Gates became the richest man in the world.

We could ‘feel’ daily that Microsoft put Microsoft first ( or Bill Gates ).

But Google decided to put the user first with Gmail just like they did with Google Search. It worked for a single, entirely white page with a small little search box - give the people the people what they want (put the user first) and everything else follows, right? Google never never made us feel like we were being taken advantage of, used or cheated but rather the opposite, we ‘felt they cared about us’. Ultimately, it was the rock solid, always up, never down, instantly sent, instantly received, email didn’t need to be backed up daily, could be used ‘anywhere’ from ‘any device’ that made us switch. Gmail offered better, offered more and cost less.

Transparency of our intentions

We believe everything in life is earned, good and bad. We intend on earning your respect, your trust and your continued business by doing what’s best for your business and making it very clear what, why, how, when and where we do what we do for you.

While other agencies “put themselves first” with elaborate plans to entrench themselves inside your business, make it difficult for you to leave and rake in a contractual residual while being as vague as possible, we are the polar opposite:

By putting your business first, we’ll be getting the best possible results for your business.

Great isn’t good enough

This one is straight out of the “Ten things we know to be true” by Google. This is one of those phrases that’s far more significant to our business and your business than it may sound on the surface. Continuous improvement is imperative for business sustainability today, especially in technology. To improve, we’re constantly studying the web, studying the technology, always seeking out that next competitive advantage. Great isn’t good enough is just neater way to say ‘continuous improvement’ or Kaizen.

Pioneer and Lead the web

Competitive advantage on the web is complicated and some may feel it’s difficult. Building new software, new scripts, new objects, or using new technology is the easiest way to competitive advantage on the web. While others are complacent and comfortable with what they know, we must constantly find what’s next and how it will impact business on the web globally.

Problems are opportunity disguised as obstacles

Another way of finding competitve advantage is to seek out problems and solve them. It’s not enough to solve the problems that ‘come our way’, we must hunt problems daily.