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Inbound Marketing is arguably one of the single most effective digital strategies a business can perform on the web today. It’s an awesome way for a business to continually engage their audience with highly relevant information that’s of real value. We’ve all purchased on the web. Whether we’re purchasing something from Amazon, eBay or Best Buy for local pickup, most of us are doing at least a little research. We’re seeking information about what others are saying about the products and or services we’re interested in purchasing. We’re trying to determine the best brand, the best price points and so forth. Your business products and or services are also something a website visitor may wish to learn more about during their pre-purchase buyer’s journey. By combining a content creation plan, new blog items can be posted routinely through the month that are designed to answer the questions your target audience will be asking during their buying phase.