Broadband · Reading, Michigan · Project in progress
Great internet starts
with one clear answer.
“Can I get fiber or wireless at my address?” For a rural household or small business, that is the question that matters first. Cloud Radix is building DMCi Broadband’s new website around answering it—and helping the customer take the next step.
- Client
- DMCi Broadband
- Focus
- Fiber + fixed-wireless acquisition
- Stage
- Website built; launch work underway
The problem
A coverage question should not become a research project.
The project brief identified a gap: customers need a quicker way to find out whether their specific property can receive fiber, fixed wireless, both, or neither. A town name or broad service-area map cannot settle every address-level question.
That uncertainty sits directly between interest and an inquiry. The new experience is designed to make the address the starting point, explain the relevant options, and keep the customer moving without making them work out the network themselves.
For rural properties, accuracy matters as much as speed. An address suggestion identifies a location; it does not prove that an installation is possible.
The experience we are working toward
An address. An answer.
A next step—in 30 seconds or less.
That is the design target for a straightforward availability check, not a measured result or a service guarantee. We will validate it with representative addresses, DMCi-approved coverage data, and real mobile and desktop tasks before presenting it as achieved.
The clock covers address entry to a useful availability response—not installation, a completed subscription, or cases requiring a site survey.
The intended journey: four steps, not a guessing game.
01 / Find the property
Type an address, select a Google Places suggestion, and confirm the location. Google helps identify the property; DMCi’s data must determine service eligibility.
02 / Check both networks
Evaluate fiber and fixed wireless separately. Distinguish active service from uncertain coverage or locations requiring a survey.
03 / Show a useful result
Lead with fiber where appropriate, explain wireless alternatives, or offer a human coverage review. Missing or uncertain data must not become a false “no service” answer.
04 / Keep the inquiry moving
Carry the address and relevant service context into the inquiry. Customers should not need to start over, and the team should know what prompted the request.
One address. Different paths forward.
| Coverage outcome | Customer’s next step |
|---|---|
| Fiber only | Continue with a fiber service inquiry. |
| Wireless only | Continue with a wireless inquiry and any necessary site qualification. |
| Both available | Present fiber first, with wireless as an alternative. |
| Neither confirmed available | Capture interest and permission for a future follow-up. |
| Uncertain or incomplete data | Ask the local team to confirm; do not guess. |
Built so far
A local-first website with a practical purpose.
A clearer service story
Dedicated fiber, fixed-wireless, and VoIP pages help households and businesses understand their options. Local messaging is woven through the website rather than left to a single About page.
An address-first interface
The preview has an address checker, service-result states, and paths to an installation inquiry or coverage follow-up. Google Places support and coverage-evaluation code exist; final data and end-to-end qualification are still launch dependencies.
A richer visual experience
The build includes 18 public pages and 54 distinct illustrative scenes: rural properties, families, small businesses, installation, and support. DMCi’s real brand and local imagery remain part of the presentation.
A mobile-friendly path
The preview has been checked at phone and desktop widths. Clear navigation, contact routes, and service pages are designed to keep the next action within reach.
Inquiry capture foundations
The implementation carries address and service-interest context into lead capture. It is not yet a proven end-to-end HubSpot/Sonar customer onboarding workflow.
Visible website policies
Terms of Service and Privacy Policy pages, footer links, and notices beside forms have been added. These website pages do not replace DMCi’s subscriber agreements.
Local homes. Local businesses. A local next step.
The visual direction moves beyond equipment alone. It places connectivity in the context of the people and places it serves: a family at home, a rural property, a small business, and the work of getting connected.
These are real screenshots of the current preview. Some scenes within the website are AI-generated illustrations and labeled as such there; they are not evidence of actual DMCi customers or completed installations.
What comes next
Connect the website to the real operation.
Validate the coverage inputs
Load DMCi-approved fiber and wireless coverage information and test known addresses, boundary properties, and ambiguous locations. Keep unpublished expansion plans out of public results.
Finish the address-to-team handoff
Complete and verify the agreed HubSpot/Sonar handoffs. Preserve the selected address, inquiry context, and the local team’s scheduling process. No successful CRM integration is claimed here yet.
Respect how service actually starts
Initial website signup should not collect payment. Sonar remains the billing/customer portal; staff coordinate installation and any required survey, permissions, or site work.
Rehearse, measure, then launch
Test the complete journey with DMCi, measure time to a useful result, confirm mobile usability and lead delivery, and obtain preview approval. DMCi controls the final DNS cutover.
The result today—and the proof still to come.
Today, DMCi has a deployed website preview that makes local service and address availability central to the customer experience. Next comes the harder proof: accurate coverage answers, dependable handoffs, and more qualified opportunities for the team.
The measurement plan is to track time to an availability response, completed checks, inquiry completion, manual-review outcomes, and qualified inquiries progressing to installation. No conversion lift, revenue growth, or achieved 30-second performance is claimed in this build snapshot.
What question stands between your customer and a sale?
A better website does more than describe a business. It helps people make the next decision—and gives the team a useful place to pick up the conversation.
Build a clearer customer journey →