Reinventing Auction Software
Active Build
Auctions · Real Estate · Appraisals
Meet Gavel
Metzger Auction
One AI Employee. One platform. Every auction format Metzger runs — real estate, personal property, combination, live, online, simulcast — plus CRM, CMS, marketing, project management, and the property management side of the business. From first phone call to final settlement. Gavel is reinventing the software stack that runs an auction company.
Updated May 14, 2026
Gavel
AI Employee — Metzger Auction
6+
Auction formats supported
All-in-One
CRM + CMS + Marketing + PM
Intake → Settle
End-to-end auction lifecycle
New
Next.js website in build
First-call intake → final settlement
Real estate auction workflow
Personal property auction workflow
Live, online, and simulcast auctions
Combination auction support
Integrated CRM and contact history
Marketing & syndication engine
Project management for every sale
Property management side of business
All-new Next.js website (in build)
The client
Metzger Auction — Expanding Your Horizon, Generation After Generation
Metzger Property Services, LLC — operating as Metzger Auction — is a family-run auction company in North Manchester, Indiana serving Northeast Indiana and the surrounding region. They sell farm equipment, real estate, farmland, and personal property at auction. They handle real estate brokerage and appraisals. They run a property management side of the business. Generations of the family have worked the room.
The software stack running an operation like Metzger's has historically been a patchwork — a CRM that does not know about the website, a CMS the marketing person updates manually, project tracking in a spreadsheet, and an auction platform that exports nothing useful. Cloud Radix and the Metzger team agreed there was a better answer. So we are building it.
The current Metzger Auction website at metzgerauction.com — Gavel is building the all-new Next.js replacement now
The Gavel Platform
One platform. Everything Metzger runs on.
The Gavel Platform is the single, all-in-one software system Gavel is building for Metzger Auction — replacing the patchwork most auction companies cobble together. It is the CRM, CMS, marketing platform, project management system, and auction operations engine in one.
CRM — Every Contact, One System
Buyers, sellers, bidders, consignors, vendors — every relationship lives in the Gavel Platform with full history. Gavel knows every auction the firm has run and every lead it has worked.
CMS — Marketing Content, Owner-Run
Auction listings, property pages, appraisal content, and team updates are managed by the Metzger team with Gavel assisting on every change — and the platform pushes every update to the public website automatically.
Marketing Platform
Email campaigns, social distribution, listing syndication, and pre-auction promotion — all driven by the same data the auction operations use, so marketing always knows what is selling and when.
Project Management
Every auction is a project: scout, list, market, run, settle. The Gavel Platform tracks the staff tasks, deadlines, and handoffs against each upcoming sale, so nothing falls through the cracks the week before an auction.
Property Management
The Metzger property management side of the business — leases, tenants, maintenance, and owner reporting — runs in the same platform alongside auction operations. One firm, one system.
Gavel — Inside the Software
Gavel is not a chatbot bolted onto a CRM. Gavel is the AI Employee that built the platform and works inside it every day — drafting listings, scoring leads, drafting settlement docs, and getting sharper with every auction.
Every format Metzger runs
Real estate. Personal property. Live, online, simulcast.
The Gavel Platform runs the workflow end to end for every auction format — including combination auctions where real estate and personal property sell at the same event, and simulcast auctions where bidders in the room and bidders on the internet bid against each other in one stream.
Real Estate Auctions
Farmland, residential, commercial — listing, marketing, bidder qualification, auction day, and closing.
Personal Property Auctions
Farm equipment, estate, household — lot intake, cataloging, marketing, and settlement.
Combination Auctions
Real estate and personal property in a single event — orchestrated as one auction by one platform.
Live Auctions
In-person events with on-site bidder management, clerking, and settlement run through the Gavel Platform.
Online Auctions
Digital-only auctions with bidder accounts, real-time bidding, automatic increments, and proxy bid handling.
Simulcast Auctions
Live and online running simultaneously — bidders in the room and bidders on the internet bidding against each other in one stream.
From first call to final check
Intake → Settlement
Every auction is a project that begins with a phone call and ends with a seller check. The Gavel Platform runs the entire lifecycle in one system, with Gavel inside it every step of the way.
1
Intake
A seller calls Metzger about an auction. Gavel captures the inquiry, qualifies the lot and the seller, and routes the deal to the right Metzger team member with a full briefing.
2
Listing & Cataloging
Properties and lots get cataloged in the Gavel Platform — descriptions, photos, condition reports, reserves, and metadata that powers both the marketing and the auction day workflow.
3
Marketing
Email campaigns, social distribution, listing syndication, and pre-auction promotion fire on the schedule the Gavel Platform builds for each auction type and lot mix.
4
Auction Day
Live, online, or simulcast — the platform runs the clerking, bidder registration, real-time bidding, increments, and proxy bids. The auctioneer runs the room; Gavel runs the data.
5
Settlement
Invoices, payment processing, title work coordination, commission accounting, and seller statements are drafted by Gavel and signed off by the Metzger team — same day, every time.
A state-of-the-art Next.js website Gavel updates automatically
Gavel is designing and building an all-new Next.js website for Metzger Auction — replacing the current site with a state-of-the-art platform optimized for search, speed, and the way buyers and sellers actually find auctions in 2026.
And because the website is the public face of the Gavel Platform, it does not need to be edited by hand. Upcoming auctions, lot listings, real estate properties, results, and appraisal content flow from the platform to the website automatically. The marketing person spends their time on the message, not on copying data from one system to another.
Why this matters
We are reinventing the software stack that runs an auction business
Most auction companies in 2026 still run on a stitched-together stack: a CRM that does not talk to the website, a marketing tool the staff exports CSVs into, a project tracker on someone's laptop, and an auction platform that lives in its own silo. The data sits in four places. The staff reconciles it by hand. The marketing is always a step behind the operation.
With Gavel, Metzger Auction has the opposite. One platform. One source of truth. One AI Employee that built the system and sits inside it every day, watching every lead, every lot, every auction, every settlement — and getting sharper every week. That is the difference between automating an auction company and reinventing one.
Run an operation that needs an AI Employee like Gavel?
Cloud Radix builds custom AI Employees that run entire operations — not chatbots bolted onto existing software, but the software itself, with the AI sitting inside it. If you run a business with the kind of complexity Metzger Auction has, let's talk about what Cloud Radix can build for you.